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Exhibitor FAQ

Everything you need to exhibit at ASCA 2027 — the rules and regulations all exhibitors must adhere to, plus the schedule, shipping details and key contacts. Please review them.
Key resources
Register your team

Reserve name badges through eShow – two free exhibitor-only registrations per 10×10 booth.

Opens February 2027
Exhibitor Service Kit

The service kit from The Expo Group with details on shipping, electrical, AV, flooring and more.

Available March 2027
Reserve lodging
The hotel block opens in February 2027.

Note: ASCA does not use third-party companies to book hotels.

Opens February 2027
Exhibitor webinar

A webinar sharing valuable info and tips for exhibitors. All confirmed exhibitors will receive details on how to access.

Available May 2027

Registration & booth prep

Get set before you arrive

Exhibitor registration & name badges

Every individual must be registered to receive a name badge for access to the Exhibit Hall. Badges are not transferable — you must wear a name badge plus an Exhibitor ribbon to enter at all times, including setup and teardown. Register your team Feb. 1– July 1, 2027.

  • Two exhibitor registrations included for each 10×10 space.
  • Additional exhibitors: $249 online.
  • Full-conference exhibitors (attend sessions & earn CEU credits): $449 online.
  • Also a Full Conference attendee? Make sure you have an Exhibitor ribbon on your badge to access the hall during setup.

Questions? eShow: (847) 620-4498 · Toll-free (888) 505-1292 · asca_registration@goeshow.com

The General Services Contractor (Show Decorator) is The Expo Group. They will send you access to the Exhibitor Kit, which covers:
  • Shipping — where, when and how to ship your booth materials
  • Electrical — how to order power (we recommend bringing your own extension cord)
  • AV, internet & booth catering — optional add-ons
  • Lead retrieval — scan attendee badges at your booth
  • Carpet / flooring — floor covering is mandatory
  • Furniture & rental exhibits — optional pre-packaged booths
The Exhibitor Service Kit launches in late March 2027. Didn’t receive it or have questions? Contact The Expo Group: (972) 580-9000 · ExhibitorService@theexpogroup.com
Floor covering is MANDATORY and must cover your entire exhibit space. Purchase carpet/padding through The Expo Group (Exhibitor Kit), or source rubberized flooring from Home Depot, Lowe’s or Amazon. If your own covering doesn’t comply or doesn’t cover the full space, The Expo Group will provide carpeting at your cost.
Full shipping information is in the Exhibitor Kit. You may only hand-carry items into the Exhibit Hall — all larger items must ship through The Expo Group. If you use another carrier (FedEx, UPS, USPS, etc.), you’re responsible for coordinating that shipment and may need to pick it up / drop it off at the carrier’s location. Shipping questions: (972) 580-9000 · ExhibitorService@theexpogroup.com
Purchase AV equipment such as monitors and laptops through the AV provider (also listed in the Exhibitor Kit): projection.boomerecommerce.com · exhibits@projection.com
Each exhibitor is entitled to a ~50-word description shown on both the conference website and the Conference App. Send yours to sales@schoolcounselor.org by July 1, 2027 — no exceptions.
  1. Search “ASCA Conferences” in the App Store or Google Play.
  2. Enter the email address associated with your registration badge.
  3. You’ll receive a code by email to set your password (check your spam folder if it doesn’t arrive).
  4. Update the app right before the conference for the latest version.
  5. Still stuck on arrival? Visit the Conference App kiosk near Registration.

At the conference

Schedule & on-site logistics

Exhibitor scheduleTentative

Exhibitors may enter the Exhibit Hall 30 minutes prior to opening each day.
Friday, July 16 · Move-in

10 a.m.–7 p.m.

Move-in
Saturday, July 17

8–10 a.m.

Move-in — all booths must set up by 10 a.m. (no exceptions)

12–4:30 p.m.

Exhibit Hall open

12–1:30 p.m.

Lunch in the Exhibit Hall

3–3:30 p.m.

Break in the Exhibit Hall
Sunday, July 18

10 a.m.–4:30 p.m.

Exhibit Hall open

12–1:30 p.m.

Lunch in the Exhibit Hall

2:30–3:30 p.m.

Break in the Exhibit Hall
Monday, July 19 · Final day

9 a.m.–12 p.m.

Exhibit Hall open

9:30–11 a.m.

Coffee break in the Exhibit Hall

12–6 p.m.

Move-out

You cannot take your booth down before 12 p.m. on Monday, July 19 — no exceptions. Early teardown incurs a fee equal to the cost of your exhibit space.

Lead retrieval lets you scan attendee badges as they stop by your booth. Ordering information is available in the Exhibitor Service Kit.

As an exhibitor you’ll be provided lunch Saturday and Sunday and may eat before attendees arrive in the hall. There’s also an exclusive exhibitor and sales lounge at the rear of the Exhibit Hall, open throughout the conference for exhibitors only. 

Luggage storage will be available in the registration foyer on Saturday, July 17 and Tuesday, July 20.

Need help during the conference? Meagan Keller or Emma Hoover can be found inthe exhibitor and sales lounge in the Exhibit Hall.

Policies & conduct

Rules all exhibitors must follow
No one under the age of 18 is permitted in the exhibit hall at any time.
Please represent yourself and your team in business professional or business casual attire. During setup, jeans, t-shirts and sneakers are acceptable. No flip-flops at any time.
Under no circumstance will any pet(s) be allowed in the Convention Center without prior written approval from ASCA.
ASCA does not share email, attendee or member lists with third-party organizations. If you’re solicited, it’s fraudulent. Gold, Platinum and Diamond sponsors and Alliance Partners will receive a post-conference list of attendees who opted in.

All exhibitors must adhere to the exhibitor terms and conditions.

Location, travel & lodging

Getting to Columbus

Conference location

Greater Columbus Convention Center
400 N. High St., Columbus, OH 43215

Parking and directions to the convention center are located here. Exhibit booth unloading directions will be included in the Exhibitor Kit.

ASCA has negotiated lower rates with numerous hotels near the convention center. See the Hotels & Location page (available February 2027) for the most up-to-date information — availability updates constantly, so check back often.

ASCA does not use third parties to book hotel rooms and will never call you. Book directly through the conference website. If you’re solicited, it’s fraudulent.
On this page
Registration & booth prep
At the conference
Policies & conduct
Location, travel & lodging

Key contacts

The Expo Group
Exhibitor Kit, shipping & services
(972) 580-9000 · ExhibitorService@theexpogroup.com
eShow
Online registration & badges
(847) 620-4498 · (888) 505-1292
asca_registration@goeshow.com
Projection AV
Monitors, laptops & AV
exhibits@projection.com
ASCA Exhibits
Andy Werner · (703) 964-1240 ext. 104
sales@schoolcounselor.org
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